What to Consider When Choosing a Real Estate Brokerage (Especially if You’re Serious About Sophisticated Clients and Standing Out) Choosing the right real estate brokerage isn’t just a decision—it’s a defining moment. Whether you’re a brand-new agent or a seasoned professional ready for a new chapt

You’ve Built the Business. Now Build the Brand That Matches It. If you’ve already put in the reps, built a book of business, and proven yourself as a closer—congratulations. That’s no small feat. But here’s the question: Does your brokerage elevate your personal brand—or dilute it? Because once you